LinkedIn drafts

7 Nov 2026. Drafts only, nothing posted.

An account with 414k followers couldn't get a single video past 67k views.

Another one, only 10 days old, got 3.1 million on one video.

We make this kind of film for brands, so we counted the views on 973 of them to see which one was normal.

10 of the 31 small accounts had a video hit a million.

Most videos didn't, to be fair. A typical one got about 24k.

But the follower count didn't pick the winners.

If your page is small, don't let that be the reason you hold off on video.

(We only counted accounts that were already growing. All the numbers are in the doc.)

An account that had only been posting for 10 days got 3.1 million views on one video.

Around the same time, an account with 414k followers couldn't get a single video past 67k.

We make short drawn and 3D films for brands, so we wanted to know which of those two was the normal one. We went through 58 Instagram accounts and counted the views on all 973 videos they'd posted since late September.

It wasn't just that one account. 10 of the 31 accounts under 50k followers had a video go past a million, and so did 7 of the 12 that had only started in the last few weeks.

Most videos still went nowhere near that, the typical one got about 24k. And we only counted accounts that were already growing, so bear that in mind.

But if the thing stopping your brand from doing video is a small page, the numbers don't really back that up.

All the figures are in the doc.

An account that had only been posting for 10 days got 3.1 million views on one video.

Around the same time, an account with 414k followers couldn't get a single video past 67k.

We make short drawn and 3D films for brands, so we wanted to know which of those two was the normal one. We went through 58 Instagram accounts and counted the views on all 973 videos they'd posted since late September.

It wasn't just that one account. 10 of the 31 accounts under 50k followers had a video go past a million, and so did 7 of the 12 that had only started in the last few weeks.

Most videos still went nowhere near that, the typical one got about 24k. And we only counted accounts that were already growing, so bear that in mind.

If your brand is holding off on video until the page is bigger, the 414k account is where that plan ends up. They built the following, and it still couldn't carry one video past 67k.

All the figures are in the doc.

Last week we were looking through a UK charity's Instagram before getting in touch with them.

Most of their videos were long filmed appeals. One about a glacier in Nepal had 1,153 views. One about water had 677.

Then one video on the same page had 2.8 million.

Same charity, same 26k followers, same people watching. [what the 2.8M video did differently, once checked]

So if your videos are getting a few hundred views, it's probably not your audience.

Last week we came across a charity's Instagram appeal for clean water. It had 677 views.

677 people, for a video asking for help with something as basic as water.

So we made our own version of it. Same charity, same appeal, just under a minute long.

[the film]

[one or two lines on what we changed, written once the film is made]

We're going to do one of these every week with a real video from a brand or charity. If you'd like yours to be next, send us a message.

Last week we came across a charity's appeal for clean water. It had 677 views.

The cause deserved a lot more people seeing it than that.

So we asked them if we could have a go at making it with them. Same charity, same appeal, just under a minute long.

[the film]

[one or two lines on what we changed, written once the film is made]

We'll do one of these every week with a brand or charity whose work we think more people should see. If that's you, send us a message.